Roxanne Wolf, CAIC Advisory Board Member and Community Liaison for Shore Gourmet, discusses with CAIC’s Muphen Whitney how CAIC’s programs can help aquaculture and agriculture value-added producers overcome their biggest challenges.
Date and Time of Session: Wednesday, October 20th; 12:30 PM to 2:00 PM
Course Description: This presentation discusses strategies for B2B (business-to-business) and B2C (business-to-consumer) growth via marketing and sales. The presentation focuses on each company’s plans to diversify its revenue streams by using e-commerce, exporting, and overall customer acquisition tactics to support and enhance brand awareness.
Desired Prerequisite Knowledge and Experience of Attendees: There are no prerequisites for this Virtual Presentation.
Criteria for Acceptance into the Virtual Presentation: Attendees need to have a product-based business; this is not suited for technology and/or app companies.