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A New Year’s “Makeover”: Introducing CAIC’s New Logo

“New year, new you!” 

 

It’s a common refrain each time January 1 rolls around, and this year at CAIC, we’re celebrating the debut of our beautiful new logo. Designed and created by our social media manager (and graphic designer extraordinaire) Pam Foulke, with input from the entire CAIC team, the logo speaks clearly to our organization’s mission and vision, with an updated twist. As Pam explains, “We wanted something modern, but we didn’t want to change who we were.” 

 

Here are some more behind-the-scenes details on the new logo and its different elements:

 

  • Standing out in the crowd. The black lettering in the new logo, combined with the vibrant shades of green and yellow, helps make our name easy to read and distinguish.
 
  • Part of the family. The green in our logo is the same shade used in that of our parent organization, the Eastern Shore Entrepreneurship Center (ESEC), which ties us together visually. The “CAIC” in the logo is also in the same font as the ESEC logo.
 
  • Here to help you grow. At the heart of CAIC’s mission is a commitment to helping farmers and producers grow successful companies. That’s why we kept the colorful image of the plant from our previous logo and made it even more prominent. To that end, we also removed the red lettering from the earlier version, because it’s a color often associated with stop signs, traffic lights, and other signals that you should stop what you’re doing. We wanted to make it clear that (to state the obvious) at CAIC, we’re here to propel you and your business forward!
 
  • Quick and easy. Finally, it’s no secret that CAIC’s full name—the Chesapeake Agriculture Innovation Center—is a bit of a mouthful, while “CAIC” is much easier to read and say. That’s why the new logo puts the CAIC acronym in bold lettering and in a prominent position, while still ensuring that our full name is also there for people to see and understand.

 

 

What do you think of our new logo? Share your thoughts with us on social media! And look for more details on other new and exciting CAIC happenings to come soon. 

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MINI-GRANTs

Mini-Grants up to $5,000 are available for:
– Market Research and Validation of Target Market
– Customer Acquisition
– Product Development Initiatives
– Food Safety Classes
Eligibility
Value-added producers and companies with traction ($20,000 or more in yearly revenue) in Maryland and Delaware are eligible to apply for Mini-Grants. Participants may apply once for each of the categories. Applicants must demonstrate that they have a unique and differentiated product or service that incorporates an aspect of innovation or technology in its production, processing, distribution, or other element of the food supply system.
Applications are accepted on a rolling basis. Award decisions will be made and funds will be available no later than three weeks following the receipt of a completed application.
Application Process
Applicants must submit Mini-Grant proposals by filling out the form at this link. Copy(ies) of quote(s), proposal(s), estimate(s), or any other supporting documents.

MINI GRANT APPLICATION

ACCESS TO SUBJECT MATTER EXPERTS (SMES)

CAIC offers access to Subject Matter Experts (SMEs) who can offer authoritative advice based on their deep knowledge and experience in a specific area. See the ADVISORS page of this Web site to learn more about the SMEs who are available to CAIC participants.

Register For The CAIC

Date and Time of Session: Wednesday, October 20th; 12:30 PM to 2:00 PM
Course Description: This presentation discusses strategies for B2B (business-to-business) and B2C (business-to-consumer) growth via marketing and sales. The presentation focuses on each company’s plans to diversify its revenue streams by using e-commerce, exporting, and overall customer acquisition tactics to support and enhance brand awareness.
Desired Prerequisite Knowledge and Experience of Attendees: There are no prerequisites for this Virtual Presentation.
Criteria for Acceptance into the Virtual Presentation: Attendees need to have a product-based business; this is not suited for technology and/or app companies.